SERVICE
MARKETING & MERCHANDISING DEPARTMENT
BRAND MARKETING
The Brand Marketing analyzes customer issues from customers and provides solutions according to their needs, from brand development to licensing, promotion, and market expansion support.
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Research and Analysis
- Consumer surveys and analysis (quantitative and qualitative)
- Information gathering and analysis of domestic and overseas market trends
- Research and analysis of domestic and international brands
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Brand Development
- Licensing proposals and IP management
- Collaboration proposals
- Branding support
Concept development, naming and logo proposals, product and promotion proposals, etc.
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Promotion and Market Expansion Support
- Preparation of comprehensive marketing plans
- Direction and production support for media representation (paper-based, websites, and SNS etc.)
- Event planning and implementation support
- Support in new customer development
PRODUCT PLANNING
The Product Planning determines market trends based on the information accumulated daily, and makes integrated proposals on products, such as on textiles, design, patterns, and the merchandising plan.
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Fashion Trend Analysis
- Overseas fashion week
- Overseas trade show trends
- Seasonal textile and color information
- Monthly domestic retail store trend information
- Domestic street trend information
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Seasonal Direction Creation
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Product Planning Proposal
- Merchandising plans
- Textiles, colors, and graphics
- Product design
- Specifications and pattern creation
- Graphics creation